SaaS development · Switzerland

SaaS Development: from MVP to a subscription product.

A SaaS product only earns money when clients sign up, pay and stay. matd ag develops SaaS for founders and SMEs with everything that belongs to it: sign-in, subscription and payment, permissions, data in the EU and operations. Learned on our own products.

matd ag is based in Rickenbach TG and works with founders and SMEs in Eastern Switzerland and all of German-speaking Switzerland.

A solo founder sitting quietly by the window with a morning coffee
Who it is for

For founders and SMEs who want to sell software, not just use it.

Typically founders before their first client and SMEs that want to offer their expertise as software.

  • Founders with a SaaS idea before the first client
  • SMEs that want to offer their expertise as software
  • Sole traders with a niche they know inside out
Eastern Switzerland · German-speaking Switzerland
Typical problems

Where SaaS projects fail.

Lots of technology before the first client

Sign-in, payment, invoices, permissions and data protection take time before the actual product even begins.

Started too big

Months of development without a paying client. A small first product shows sooner whether the idea holds.

Operations underestimated

Outages, security gaps and rising costs hit a SaaS product after launch, not before.

Approach

Four steps.

As a sprint, ongoing support or interim technical leadership: the ways of working together are on the engagement models page.

  1. 01

    Initial call

    You describe the idea, the target group and what clients do instead today.

  2. 02

    Define the MVP

    The smallest version a client would pay for, with a pricing idea and a first circle of clients.

  3. 03

    Build on a foundation

    Sign-in, subscription and payment via Stripe, permissions and data in the EU from the start.

  4. 04

    Launch and growth

    Operations, metrics and further development based on what clients actually use.

Ways of working together: engagement models (German)
Evidence from our own products

Built and run by matd ag.

No invented clients, no polished numbers: these are products that matd ag has built and runs itself.

MySpace: subscription with a trial

A SaaS product for sole traders with subscription, trial period and payment via Stripe. Built and run by matd ag.

Go to MySpace

sprichmal.ch: free tier and Pro subscription

A SaaS for voice recordings in Swiss German, with a free tier and a Pro subscription including chat across your own documents.

sprichmal.ch case study (German)

Nordstern.Coach: subscription in three languages

A subscription product for individuals, in German, English and Spanish, on the web and in the App Store.

Go to Nordstern.Coach
Frequently asked

What SMEs want to know before the first call.

What is an MVP?

The smallest version of a product with which real clients solve a real problem and pay for it. It shows early whether further development is worth it.

What does developing a SaaS product cost?

It depends on the scope of the MVP. After the initial call you receive an estimate; the article below explains what drives the cost, and the ways of working together are on the engagement models page.

How do my clients pay?

In matd ag's products, subscription and payment run via Stripe; clients handle invoices and cancellation themselves. For your product we choose the right way.

Where is my clients' data stored?

matd ag's products run on servers in Frankfurt and store client data in the EU. For your product we clarify the storage location before we start.

Who runs the product after launch?

On request matd ag: operations, monitoring, security updates and further development. Or your own team, with documentation and handover.

Next step

One conversation, one clear next step.

Book a free initial call. You describe your situation, I tell you honestly whether and how I can help. No obligation, no slide theatre.

Sonnmattstrasse 11 · 9532 Rickenbach TG
Book a free consultation