How a textile company uses AI in its daily work.
One year of working with the management of Promodoro Fashion: from product knowledge in a few heads to an AI platform that the company's own team has been developing further since July 2026.
- Client
- Promodoro Fashion GmbH, Düsseldorf (textiles and workwear)
- Period
- October 2025 to October 2026
- Scope
- An internal AI for the departments and an analysis for the online business (B2C)
- Languages
- German, English, French
- Role of matd ag
- Leading the AI adoption, build, training of the teams, handover
- Since July 2026
- Promodoro develops the platform further itself
A lot of knowledge in few heads.
Promodoro Fashion GmbH in Düsseldorf supplies textiles and workwear. More than 20 years of industry knowledge sat in a few heads. Product data, certificates and shop data were stored in different places. In daily work, the teams hardly used AI.
Department by department, with their own data.
I led the initiative together with the management. It was built in stages, each stage with the teams who use it.
- 01
Clarify needs per department
Workshops and pilot groups showed where back office, sales and marketing lose time and what they really need.
- 02
Product specialist for back office and sales
An AI assistant based on the company's own product and certificate data. The data flows in automatically.
- 03
More assistants added
An assistant for presentations and texts, ChatGPT in a protected setting, and an area for finishing and decoration that takes requests as a guided flow.
- 04
Analysis for the online business
Marketing and controlling ask questions in plain language and get an analysis with a chart. The figures were checked against Promodoro's existing reports.
- 05
Train the teams, hand over the platform
Training sessions, weekly updates with management, meeting minutes and a step-by-step handover to the internal team.
A platform the team runs itself.
- Back office, sales, finishing and online marketing work in one shared platform.
- The platform is available in three languages: German, English and French.
- There are dedicated analyses for the online business and dedicated knowledge sources.
- Since July 2026 the Promodoro team has been running and extending the platform itself.
We do not quote figures on time saved or returns here. We will publish them only once Promodoro approves them.
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